| Good for Search
Engines |
Clear Contact
Information |
- Good META statements
- Clear text with keywords
- Clear text links
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- Branding on every page
- Contact Email on every page
- Name, Address, phone
- Name, Address, Telephone ,Fax, Email all on the homepage
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| Good First
Impression |
Friendly image |
- Simple address URL
- See title immediately
- Attractive
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- Show key info above the fold
- Easy to read
- Images are useful
- Images to have ALT= and be sized
- Display Friendly
- Printer friendly
- Technically Sound
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| Easy Navigation |
Appropriate for
Audience |
- Clear Structure
- Clear text links
- Consistent
- Search Tool and sitemap
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- Appropriate style and tone
- Access for disabled
- Easy order-processing
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| Useful Content |
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- Clear Objective
- Clear target audience
- Clear target area
- Quality content
- good organisation of current
- Regularly Updated
- Useful links
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